Finishing Old Business

One week completed of my last semester, I can't believe it is all going to be over. With that said their was a few things left on my to do list before the semester really gets going. Here are two of last semesters packaging projects that I finally finished editing! One is a design for a new vodka brand and the other is a redesign of an Asics shoebox.

Socialize

Our world today revolves around social media; Facebook, YouTube, Twitter, Google+, and the list goes on. Socialize, a new line of flavored vodka, was developed with the spirit of social media in mind. This bottle allows us to stay connected and interact with the latest video, joke, or picture. The contemporary design was intended to target a younger audience of alcohol consumers, young adults who are sitting around a table with their phone in hand, ready for a conversation starter. By scanning the QR code into their phones, they have been directly connected to the latest link or post everyone is talking about. The design directly relates to the shapes used within the QR code itself.

Asics Shoebox
Asics is a number one seller for running shoes. Unfortunately, many runners today are wearing the wrong kind of shoe to support their foot's arch. This redesigned shoebox reduces the size of an original shoebox and creates a system ensuring runners will get the right shoe for their foot. The box opens at the middle of the shoe print, which allows for the distinction between three different arches. The top right corner would be colored blue for overpronators, in other words, individuals who run primarily on the inside of their foot. The bottom left corner would be colored yellow for underpronators, whom normally run on the outside part of their foot. As the box illustrates in the photos above, the entire shoe print is colored green, which represents a normal arch. Along with the design on the outside, the inside shows the colors with a supporting graphic and an explanation. It is intended that these explanations would be located in the store as well to help customers when they are picking out their shoes. This design brings awareness to the problem of choosing the wrong shoe and makes it easy to distinguish which shoe is right for each customer, especially for new runners.